James Thompson

Moving Brands (selected work)
Post-it note Installation

The following work is a selection. Some projects I can only show in a physical portfolio.

Moving Brands produced a co-creative scarf as the first item in their new fashion brand, "Weare." Online users could draw images within a black and white drawing grid which would be sown onto the scarf.

We produced an installation for the launch night in which images from the scarf were drawn using a grid of post-it notes at the live event.

Moving Brands
MTV Video Music Awards Japan 2008

My role within the team was to look at the layout of the still frame ('image attacks') that contained information about the event. We had to consider how it would work when the motion resolved before moving again.

The piece comprised of a logo made of particles. We looked into how the image attacks would work when the cameras zoomed into the particles to create larger areas of white typographic space.

Moving Brands
Swisscom rebranding

I was part of the Swisscom creative team for four months of the rebranding process. I worked with the team on the assess and define phases and the early stages of logo and texture exploration, photography style and how the textures could be applied to photography and typographic layout.

Moving Brands
London College of Fashion Interactive portfolio exhibition

I worked with the team on the production, build and print typography for this interactive exhibition in which visitors could take a card from the wall that represented the students work and place it on the table to see that students portfolio. The user could take away the cards that they liked. In this sense they also functioned as a business card for the student.

Moving Brands
London College of Fashion graduate fashion week installation

This was an installation for graduate fashion week which functioned as a presentation of the work at the university to prospective post-graduate students. The build was made entirely using sustainable products which reflected the current ethos of the university to visitors. The walls and ceiling were made of old prospectuses and college publications in order to follow through with the recycling policies of the university. A moire effect between the wall layers created a sense of dynamism and movement as the viewer walked around the installation. I worked with the team on it's production, build and photography.